We ask a lot of uncomfortable questions.
Our first objective is to ensure that we have a thorough understanding of you, your company, and your consumers. So we go out to see what's going on, meet people and get their opinions, check out your product and service, and see what your competitors are up to.
We approach this with no baggage, politics, or history, so we can view things as they are, with a fresh pair of eyes.
We provide simple reports that help everyone stay on the same page.
We don't enjoy producing lengthy reports, so we make ours short and sweet. We make every effort to be as explicit and truthful as possible about what we've seen, heard, and experienced. We evaluate what we've learned and make specific recommendations.
We articulate a compelling brand narrative
Put simply, we tell the story of your brand in a way that will make employees, customers and partners want to listen. We take dry business strategy off the page and turn it into a compelling narrative that will form the basis of all internal and external communications.
We make organisations look amazing
We look at every aspect of a brand identity and make these work together to communicate the essence and spirit of your brand. Simply. Creatively. Consistently.
We work out detailed brand identity systems that will work in the real world, with all the constituent elements such as brand hierarchies, colour palettes, typography, imagery and design layouts.
We illustrate how these will work in printed and digital communications, in physical spaces and in brand experiences.
We design and produce a wide variety of communications materials
Everything from a brochure, to a website by way of digital films, stationery templates, office interiors and newsletters. Whether it’s for print, digital, a 3-dimensional space or a specific event, we deliver a host of projects managing the structure, content, design, artwork, production and delivery.
These communications are all designed to inform, engage and inspire employees, customers and partners.
We orchestrate and deliver complex campaigns that get results
Beyond individual design projects, we are often called upon to develop and deliver larger-scale campaigns that work across many different media and channels to reach their chosen audiences.
We set clear objectives and measure performance.
We build pride
When an organization has a clear vision, a great product and service offer, unifying brand values, a strong visual identity and engaging communications then the people working there feel part of something successful and important. Success begets success.
Strong brands really do help to build employee pride.
Ultimately, we create value
Brand can have a significant and direct impact on business performance.
First, it can help you at the P&L level, selling more product, to more people, more often, hopefully at a higher margin. For most organizations their brand is a key enabler for growth.
Secondly, brands can help create value on the balance sheet. Businesses with strong brands are worth much more than those with low brand profile.
If you’ve enjoyed reading this, head over to Our Approach to find out about our proven process.